Promo offer likely needed to generate leads
- Open rates (21 – 29%), CTRs (3 – 10%) and Open-to-CTRs (9 – 35%) are at acceptable to above average levels.
We should be generating some level of leads even with low prospect inventory. - However, visitors are arriving at the landing page and not calling or submitting a form.
- There are three potential issues: this is a LP design issue, or an incentive is needed, or the prospects are not qualified.
- Three different LP designs have been tested and none have resulted in any leads
- Next steps: testing a promotional, and driving fundamentally diferent prospects to the LP.
Increase intensity of our outreach to current Partners, and assess overall interest
- We are not seeing even low-to-medium reactive interest in Teams integration
- Given the product mix history of our Partner base, we may have a large gap in IT-Microsoft 365 centric partners
- Next steps: make a call on whether our current channel partners can seel Teams, and if not, recruit partners who can
Increase LinkedIn Engagement & Reach
